Advertising is a form of marketing communication that aims to call people’s public attention to something with the help of promotional message. Almost anything can be advertised: product, service, person, idea, behavior, etc.
Advertising needs some sun of money to be realized. And to be realized effectively it needs a lot of money as well as work of a professional creative team to produce a message that will reach the sponsor's goals. Anyone can be a sponsor of advertisement, but most often, it is a company or organization that wants to sell its product or service.
Advertising can be considered as a subject field that learns all the aspects of the process of advertising, its means and types, features of advertisement creation and people’s perception of the message created, hidden means of influence and so on. The field of advertising is often studied together with marketing study (management of exchange relationships that includes the process of advertising).
Let’s consider the main differences of advertising from other processes connected with it. Thus advertising differs from public relations in that an advertiser need to pay for the message and has a control over it. The process of personal selling has the main distinction in that the message is surely personal (directed to a particular individual) while the process of advertising has the opposite situation: the message is always non-personal (directed to the public).
There are a lot of different classifications of advertising (by style, medium, geographic scope, target audience, purpose). Let's talk about the types of media with the help of which the message reaches its target audience and thus have some effect on this audience. There are a wide variety of different media in the modern world, the main types are:
- Domain names;
- Product placements (covert advertising);
- Celebrity branding;
It is really important to know well all types of media used for the placement of advertising because each of them has its own peculiarities, influence possibilities, target audience and so on. Creation of a perfect advertisement is not enough – it can fail if the sponsor or creator decides to use the wrong type of media (or doesn’t take into account many other factors).
So the field of advertising has a lot of aspects you really should know in order to master this discipline and understand its peculiarities. Technologies are in constant and rapid development in our modern world, so new media appear and existing ones develop and get new features. It means that the whole field of advertising develops too and you need to take it into account and monitor all the last changings. So don’t worry if you become puzzled with some tasks and remember that a lot of professional essay services are ready to give you all the necessary help to master this discipline.