Effective communication in our world depends much on the media and the right communication strategy. Thus, the most important question is how to find the right strategy to use the whole potential of media and make it an effective means in goal achievement.
As the result, the subject of communication strategies studies is how to understand and predict the behavior of customers, usage of communication tools, such as advertisements, selling, promotions, newspapers, radio, television, the Internet, and their effectiveness.
Key Points to Learn from Communication Strategies
Students have an opportunity to learn about advertising and promotions in different types of mass media. They are to understand the importance of their usage for the achievement of right pragmatic effect. Moreover, students analyze their effectiveness in the everyday life.
What is more, they should watch the behavior of the customers analyze it and come up with the answer, which communication tool is more effective in this or that situation. They learn how to conduct the successful communication campaign ad achieve set goals.
Students are to learn how to work in a team with the help of different group tasks and projects, where they are to create and also present their own campaign and show how it will influence the customer’s choice.
Writing Assignments and How to Cope with Them
Apart from teamwork and continuous analysis, students of Communication Strategies are to conduct the research are write its results down in the form of an essay or research paper. This assignment requires good writing skills and knowledge of the paper structure.
For example, the essay has to consist of an introduction, where you will present a problem in the form of a topic sentence. Then, you are to write several paragraphs in the main body, using research results, statistics data, surveys etc. to support your arguments. Finally, make a conclusion of your findings in the last paragraph of your essay. In addition to that, do not forget about the list of references, which should be formatted appropriately.
Unlike essays on scientific disciplines, such as chemistry, physics, biology, geography etc. which style should be strictly scientific and all the statements, based on solid fact, an essay on Communication Strategies requires the usage of creativity, as you are to imagine the situation and act in accordance with its conditions. The usage of right communicative strategy depends on many factors, and your aim is to understand which one is the most suitable and why, and only after that, you are to explain your views in the essay.
Finally, do not forget to check your paper for any errors or ambiguities, as they may have a different effect on different readers.