Television advertising and its effectiveness
Television was a leader amongst advertising mediums for a substantial amount of time. Nowadays, with the development of digital media, TV advertising ended up being questioned whether it is as effective as it was before. We will try to find out whether television is still the medium that is worth investing in for the advertising campaigns to be successful.
Because television is so widespread, it is easy to reach millions of viewers nationally as well as internationally. No wonder it is considered to be the leading advertising platforms for decades. On a certain time during the day or night, it is possible to reach the target audience of your advertisement, which will bring you sales. For example, if you sell toys, it is better to air your ad during the daytime, as moms are most likely to watch TV at this time.
Not only timing is vital but the program and most importantly its theme is an essential factor to be considered. Advertisement of a piece of furniture amidst of a cartoon will end up in zero results, but an ad video in which a new toy is offered will be much more effective, as children are those who watch cartoons and are those who would be interested in toys, and definitely not in furniture.
If you have a product that is visually appealing, so indeed it is better to advertise it on television, as radio or newspaper will not have the same effect. Combination of motion, color and sound build an atmosphere around the product or service. All these factors make the advertisement video memorable and, as a result, your product gets to be sellable.
Also, the great thing about TV advertising is that the choice of channels now is so vast that the huge opportunities arise. If, for example, your business is related to fishing, giving an advertisement on the channel which theme concerns fishing solely, will give you a great chance of your ad to be much more successful than if you put your video on a general channel.
It is important to note that it depends on the product where to advertise, i.e. either on TV or online. If it’s a youngster, obviously, it is better to choose a digital platform for demonstrating your ad. If it’s a product which would be of interest for an elderly people, it’s best to air your advertisement on television, as they watch TV more than spending time online, unlike youngsters.
With the development of the digital medium, television advertising ended up facing a great rivalry. However, it is still in demand, as these days watching TV still remains one of the most popular ways of spending leisure time.
To sum up, nowadays TV advertising is still a powerful marketing tool for advancing of your business, products and services. As long as the advertising campaign is conducted correctly and professionally, you have a great chance to get your product sold and to get your business successful with the help of television.