Creative people under 30 in Advertising
It happens very often that a person devotes all his or her time, efforts and abilities to one certain sphere, which becomes his/her lifework. Lots of such professionals gain their experience during the whole life and establish their own contributions or ideas within the dozens of years.
We got adjusted to the fact that only skilled and practiced people understand the core points and able to astonish with creative ideas. Perhaps, it is really so in most cases, when we speak about scientific field or other resource-consuming areas, which require custom approach.
When it refers to modern business forms or such highly developed world of advertisements, the standard rules do not work here. We have thousands of examples when young even not very skilled but amazingly creative people make a real breakthrough in a certain sphere. It proves the fact the new generation possesses modern and progressive way of thinking and understands up to date trends, which can caught attention of millions of people. So we selected a number of outstanding people within the advertisement sphere, who even have not reached their thirty, but already are famous for their achievements.
She is only 28 and occupies the position of the freelance art director. So what is her work significant for? The previous year several of her works were awarded for brilliant performance. Thus, 2016 she became an owner of the Gold Clio, One Club “One to Watch”, two D&AD Pencils, four Cannes Lion Bronzes. She has experience of work with such brands as Traget, Adidas, HP. One of her most outstanding works was executed for Expedia. It was devoted to the story of children’s dreams coming true due to cooperation of St Jude Children's Research Hospital and travel company, which embodied children’s dreams by means of the VR room.
Daniel is VP and creative director at Saatchi & Saatchi Los Angeles at the age of 28.2016 was for Barak rich for awards. His work for Volkswagen's Golf R "Unleash Your Rrr." launch campaign was honored by Cannes Lions, ANDYs and One show Pencils. Due to pioneering of the AI use in the advertising, this campaign is archived by New York MoMa.
Rohan Cooke and Laura Petruccelli
They are 27 and 26 correspondingly and already are hired as associate creative directors at Goodby Silverstein & Partners. This Australian duo became real headliners in the advertisement field in the past few months. They are famous for their campaign called “Unacceptable Letters”, which tells about sexual violation, from which suffer a lot of women in college. One more of their campaign was designed for Instagram. It was a square milkshake designed for the app's square format. For these campaigns Rohan and Laura were awarded by a number of awards, comprising Cannes Lions. This pair is also included in the number of global top lists of the creative people in advertisements.
Andrew Kong and Curtis Petraglia
Andrew deals with copywriting and Curtis works as an art director at Deutsch. They both are at the age of 29 and are known as “Curtis and Kong”. This duo joined the Deutsch team two years ago and already managed to work over the campaigns for such famous brands as Snapple, Pizza Hut, Dr Pepper, Taco Bell, and Nintendo. According to the information, provided by their agency, developed by guys campaign “Make time for Snapple” resulted in the highest return on investment, achieved by the brand campaign. Curtis and Kong were the participants in the first YouTube Creative Hack, held in Singapore. They needed to produce an advertisement with six-second duration for Singapore tourism board and were awarded a first place for their videos.
Florian is employed as a senior creative at Goodby Silverstein & Partners. Marquardt is only 28, but he worked on a number of famous campaigns and achieved great results in it. Among these campaigns are the following: Doritos “No choice”, NYPD’s “Invisible faces”. He has already made a strong contribution to Goodby Silverstein achievements. Except his day job Florian has a lot of ideas, interesting undertakings and number of creative projects, one of the most famous of them is the “#Help50Cent” tongue-in-cheek Kickstarter campaign.
So follow the example of this people and do not take your age into account. It does not matter who and how old you are, the things that really matter is your creative mind and endless fresh ideas, which can excite the curiosity of the required audience.
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