Must-read entrepreneurial books for college students

Entrepreneurship comes with a number of challenges and deciding to start your own business without any prior experience can be daunting and risky. Having a lucrative idea for the business venture is great but not enough. You will have a lot of obstacles to overcome, but even if you do, this will still not guarantee the success of your business. You will inevitably face many discouraging tough problems along the way, so being prepared for what might come can be a great practice. Learn from the experience of the successful businessmen who wrote about their failures and wins in their books, in order to know how to do it right and what business mistakes to avoid.

The Innovator’s Dilemma by Clayton M. Christensen

This book is revolutionary in its nature. The author approached the idea of company’s success by analyzing why it failed. It reminds that no executive or company is bulletproof, no matter how successful they are.

Innovation, Commercialization, and Start-Ups in Life Sciences by James F. Jordan

The book investigates how investment is intertwined with the process of delivering innovation. Referring to the real-life examples, the author describes the difficulties which young innovator may face after deciding to commercialize his product on the market.

Pitch Your Business like a Pro by Victor Kwegyir

If you are a student and would like to start your own business, it is quite likely that you have financial restraints. In such cases, an investor might be of help for your start-up. In order to get one you will have to own a great business pitching style, and if you do not have one at the moment, you will have to learn it. This book will help you acquire your own winning pitching style, and this will serve you good when you get into a serious business world.

Speak to Win by Brian Tracy

This is another one book that emphasizes the importance of great public speaking skills in a corporate world. Even if your product or idea is brilliant, failing to present what you offer in the best possible persuasive manner can cost you dearly. The author shares with great insights into peoples’ behavior and offers pieces of advice on how to become more confident and grow personally as well as professionally.

Gamify: How Gamification Motivates People to Do Extraordinary Things by Brian Burke

It is not a secret that in order for the employee to be productive at work, he needs to be motivated. However, many employers do not know how to do it correctly or simply underestimate the importance of the recognition of a job done well. To guide your team effectively, you need to know different encouraging techniques. Many pieces of advice listed in this book will help you lead your team to the success of your business.

Setting up a business is always risky, especially if you are a startupper. Yes, you have a lot of determination and energy; you have a great idea and you are eager to present your unique product or service to the world. However, to be ready for the harsh business reality, it is better to be well-prepared. We are sure that the wisdom, which is shared by successful businessmen in the books that we listed, will help you get into the entrepreneurship as smoothly as possible.